Behind every brand is a unique story.

Your story is your strength. It’s your why — why your audience is drawn to you and why they come back.

I’d love to help you tell your story! I work with female-focused brands to refine their voice, develop a strong content strategy, and clearly communicate their vision.

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ALLIE BAKER

Conscious copywriter & content strategist

I’m an LA-based writer, editor, content strategist, and above all, a storyteller. I partner with female-focused brands and publications — particularly those in the wellness and lifestyle spaces — to communicate their stories and connect with their audiences. I can’t wait to bring your vision to life!

Testimonials

Katrina Scott

“Working with Allie has been one of the most amazing experiences of my career. Not only is she the most dedicated woman you’ll ever meet, she also pours her whole heart and love into everything she does. At Tone It Up, she expanded our brand voice, developed copy around content and products, and led production for successful campaigns. She has a way of captivating women by telling beautiful stories around products, people, and brands.”

— Katrina Scott, co-founder of Tone It Up and founder of Live Beautifully

Krista Williams

“I had no idea how much of a difference it would make in our productivity, professionalism, and brand overall. She is a delight to work with, super smart, and always gets the job done quickly. I feel like she has taken us to a level that I couldn't have imagined. I am constantly surprised with her different skills and how she is always willing to step in to get the job done. I would recommend her to anyone that wants to elevate what they do.”

— Krista Williams, co-founder of The Almost 30 Podcast

Karena Dawn

“I had the opportunity to work with Allie on content for both Tone It Up and my personal brand website. She has a unique ability to capture a brand or person’s voice and bring their message to life in a way that feels authentic and grounded. She deeply understands my vision, voice, and mission, and that shows in everything she writes.”

— Karena Dawn, wellness entrepreneur, author, & co-founder of Tone It Up

Tricia Teschke

"Allie is an experienced communications expert and marketing strategist. She supported Centr through brand unification under new private equity ownership. This included crafting brand messaging and customer communication to support Centr's expanding physical product line and connected digital experience. Allie was an exceptional partner to the Centr team and a joy to work with. Her impeccable attention to detail, excellent editorial skills, and savvy marketing chops make her an incredible resource to any organization. We're so lucky to be able to work with her!"

— Tricia Teschke, Vice President of Marketing at Centr

Hilary Pearlson

"Working with Allie is an absolute dream. She has the most incredible gift of taking all the ideas and visions in my head and translating them into a tangible piece of content for my community to experience that feels so true to me and my voice. Not only is she insanely talented, but she is also professional, communicative, kind, present, and deeply cares about her clients and the work she does. It shines through in every word, and I'm so grateful for the ways in which she has supported and up-leveled my business!"

— Hilary Pearlson, Akashic Records Reader, Intuitive Guide, & founder of The Dreamerie