I partner with wellness, spirituality, and lifestyle brands and entrepreneurs — everyone from fitness influencers to intuitives. My mission is to help you share your vision and connect with your audience in an authentic, meaningful way. We all have a story — I’m here to help you tell yours.
I always wanted to be a writer, years before I realized I could make money doing it. After flirting with a career in political journalism (I wanted to be a mix of Bob Woodward and CJ Cregg), I found my first true love: magazine journalism. I worked as an editor in NYC at Self, Food Network Magazine, Family Circle, and Us Weekly, with a focus on fitness, nutrition, and lifestyle content.
First loves aren’t always meant to last (sigh!), so I moved across the country from Manhattan to Manhattan Beach and transitioned into branded content. I served as the Director of Content and Production at Tone It Up, the leading fitness and lifestyle community for women, where I combined my passions for storytelling and wellness. In my role at Tone It Up, I oversaw the editorial direction of the brand and created content across all platforms. I also learned the power of selling with a story and collaborating with a brilliant female-led team!
In November 2019, I took the scary/exciting/empowering leap and started my own business as a copywriter and content strategist (after a little break for a conscious entrepreneurs retreat in Costa Rica, naturally!).
Now, I have the privilege of working with a wide variety of brands in the wellness, spirituality, and lifestyle spaces. I collaborate with clients such as Tone It Up, the top-rated Almost 30 Podcast, CBD brand ALTWELL, Tone It Up co-founder Karena Dawn, and many incredible solopreneurs (from Tarot Readers to business coaches). You can see a sampling of my work here.
